Women in Auto Care Leadership Conference

2/18/2020 - 2/19/2020 • 132 E Trade St, Charlotte, NC 28202

Schedule

  • 18 February
  • 19 February
  • 20 February

Cocktails & Connections sponsored by ACPAC

06:30 PM 08:00 PM

Exclusive Platinum & Gold Sponsor Networking Dinner (invitation only)

08:00 PM 09:30 PM

Registration Open

09:00 AM 04:00 PM

Volunteer Activity - Classroom Central

10:00 AM 12:00 PM

First Time Attendee Meet & Greet

11:30 AM 12:00 PM

Let's Do Lunch

12:00 PM 01:00 PM

Opening Remarks

01:00 PM 01:15 PM

Opening Keynote: Tapping Into Your Emotional Intelligence to Succeed in Work and Life

01:15 PM 02:15 PM

Sara  Ross

Defining Leaders: Cindy Frasca

02:15 PM 02:45 PM

Cindy  Frasca

Women in Auto Care Mentoring Update

02:45 PM 02:55 PM

Coffee Conversations Networking Break

02:55 PM 03:15 PM

Rapid Fire Session: Industry Update

03:15 PM 03:45 PM

Summer Nunn

Chelsea Scally

Defining Leaders: Jamie Carlson

03:45 PM 04:15 PM

Jamie  Carlson

Leading Through Serving Your Community

04:15 PM 04:30 PM

Aubrye  Carr

Performance Driven

04:30 PM 05:00 PM

Megan Meyer

Roaring 20s Casino Night Fundraising Dinner

06:00 PM 08:00 PM

Registration Open

07:00 AM 03:00 PM

Fuel your Mind: Morning Kickstarter

07:00 AM 07:45 AM

Breakfast

08:00 AM 09:30 AM

Castrol Virtual Reality Demo

08:00 AM 04:00 PM

Coffee With a Mentor

08:30 AM 09:30 AM

Breakout Sessions Round I: Building a Personal Brand You’re Proud of Through Your Communication

09:30 AM 10:30 AM

Stacey Hanke

Breakout Sessions Round I: Using Technology to Enhance Your Business

09:30 AM 10:30 AM

Keith  Coultrap

Jacki Lutz

Megan Meyer

Coffee Conversations Networking Break

10:30 AM 11:00 AM

Breakout Sessions Round II: Building a Personal Brand You’re Proud of Through Your Communication

11:00 AM 12:00 PM

Stacey Hanke

Breakout Sessions Round II: The New Science of Decision Making

11:00 AM 12:00 PM

Dr. Jennifer  Ames Stuart

Let's Do Lunch

12:00 PM 01:00 PM

Defining Leaders: Jennifer Maher

01:00 PM 01:30 PM

Jennifer  Maher

Keynote: Influence Redefined

01:30 PM 02:30 PM

Stacey Hanke

Coffee Conversations Networking Break

02:30 PM 03:00 PM

Industry Briefing: Legislative Challenges Facing the Aftermarket

03:00 PM 03:45 PM

Thomas  Tucker

Women in Auto Care Roundtable Discussions

03:45 PM 04:45 PM

Closing Remarks

04:45 PM 05:00 PM

Mix & Mingle Closing Reception

05:00 PM 06:00 PM

Sponsors

Speakers

Aubrye Carr

Classroom Central
Classroom Central equips students in need to effectively learn by collecting and distributing free school supplies to their teachers. They serve teachers and students in nearly 200 schools across six school districts in the Charlotte Region. Supplies are distributed through their Free Store, Mobile Free Store and several other community-supported programs.

For more information on Classroom Central, visit https://classroomcentral.org/

19 February

Chelsea Scally

Senior Automotive Sales Executive
IHS Markit
Chelsea Scally is Senior Automotive Sales Executive at IHS Markit. Chelsea is responsible for relationship management with automotive suppliers in the OEM and aftermarket space, helping them along the data journey, unlocking the potential of it to enhance decision making. She contributes to a sales organization that achieves superior customer service and partners on delivery while achieving revenue goals.

Prior to joining IHS Markit, Chelsea was a Digital Brand Manager at Fiat Chrysler Automobiles where she was responsible for developing, coordinating, and executing all e-commerce, digital and Amazon based activity for OEM and aftermarket lines of the Mopar brand. These engagements included new product assessments, brand management and positioning, media strategy, supply chain management, part type development, market sizing, national dealer relations and product/consumer benchmarking.

Chelsea has more than 10 years of experience in the automotive industry with an extensive background in automotive analytics, aftermarket and supplier-based solutions, go-to market strategies, digital, e-commerce and retail understanding. Assisting in the growth process of online branding through networking, sales, and PR solutions, and her detailed marketing and sales experience, she works to enhance traditional automotive sales channels through progressive and trusted data and reliable forecasting solutions.

Chelsea graduated from Northwood University with a Dual Bachelor of Business Administration degree in Marketing Management and Sports and Entertainment Management. She holds volunteer board positions with the Auto Care Association and is an active member of Women in Auto Care, Young Automotive Networking Group, Original Equipment Suppliers Association, Automotive Aftermarket Suppliers Association and 313 Digital.

19 February

Cindy Frasca

Chief Operating Officer, Kukui Corporation
2019 Auto Care Woman of Excellence
As the Chief Operating Officer of Kukui, Cindy Frasca, has helped lead the company’s fast paced success for over 7 years. She recently saw that hard work come to fruition in securing the recent $27 Million strategic funding by SSM Partners. Currently, Cindy is responsible for the company’s financial functions including accounting, audit, treasury, and corporate finance. In addition, she is also responsible for all human resources activities within Kukui. However, her experience goes far beyond that. She has mastered the art of customer service, bookkeeping, financial management, business leadership, and corporate strategy. Cindy has been passionately active in Women in Auto Care for several years with the goal to achieve personal and professional growth as well as to encourage the advancement of women within the automotive industry.

19 February

Dr. Jennifer Ames Stuart

Associate Dean of Graduate and Executive Programs and Clinical Professor of Marketing
UNC Charlotte
Dr. Stuart is the Associate Dean of Graduate and Executive programs and Clinical Professor of Marketing at the Belk College of Business at UNC Charlotte. In her role as Associate Dean, she is responsible for the strategy and operations of a distinctive portfolio of masters, doctoral, and executive education programs.

Jennifer joined the marketing faculty at UNC Charlotte, in 2013, where she has taught courses in the DBA, MBA, and undergraduate business programs. Her research has been published in leading academic journals including the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and Marketing Letters. Her paper, Valuing Customers, was recognized with both the William O’Dell and the Paul E. Green awards, annual awards given to research that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

Jennifer is a marketing strategy thought leader, as well as practitioner with over 20 years of industry experience with organizations that include Novartis, The Hershey Company, and Bayer HealthCare. She has extensive experience in strategy, global marketing, and general management. In her last industry role as Vice President of Marketing and New Business, Jennifer oversaw all Strategy and Marketing activity for Bayer’s Consumer Wellness brand portfolio. She also successfully directed several strategic business initiatives, including strategic acquisitions and partnerships, and new transformational new product launches.

Jennifer continues to consult with a number of leading global organizations, and also serves on advisory boards for a Charlotte based technology start up and several not-for-profit organizations. She holds an MS and PhD from Columbia University, and a BA and MS from the University of Pittsburgh.

20 February

Jacki Lutz

Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS
Sensata Technologies
Jacki Lutz, head of global market communications and intelligence, Sensata Technologies aftermarket business, has committed herself to making a lasting impact on the auto care industry and is a proud advocate of the opportunities in the aftermarket. Lutz currently serves as acting past president of the Automotive Communications Council, is a member of Auto Care Association’s Marketing Communications Committee, AASA’s Marketing Executives Council, AASA’s Modern Industry Expertise Council, AASA’s Mobility Technology Council and was recently voted as a member of the YANG Advisory Council. She was also awarded the 2019 Impact Award: Four for the Future, which recognizes

20 February

Jamie Carlson

Owner, Ervine’s Auto Repair and Grand Rapids Hybrid
2019 Female Shop Owner of the Year
Jamie Carlson is the proud owner of Ervine’s Auto Repair and Grand Rapids Hybrid in Grand Rapids, Mich. She loves her job and is very proud of how her shop has kept ahead of technological changes to stay relevant and customer-focused. Her shop was awarded the 2018 ACE (Auto Care Career and Education) Award in recognition of her dedication to investing in the growth of their employees’ knowledge and skills through access to professional development and career opportunities. She is also nurturing the next generation by working closely with her daughter, Megan Dineff, who was named one of Ratchet + Wrench magazine’s All Star winners for 2019.

19 February

Jennifer Maher

CEO, TechForce Foundation and America’s Automotive Trust
2019 Auto Care Woman of the Year
TechForce leads the industry’s initiative to solve the technician shortage, and serves as one of the country’s largest scholarship and grant organizations, awarding nearly $2 million to support students pursuing technical education and technician careers.

America’s Automotive Trust and its affiliates, RPM Foundation and LeMay-America’s Car Museum, preserve America’s automotive heritage and passion by celebrating the past, present and future of mobility.

Jennifer brings 27-years of nonprofit management, marketing, and strategic alliance expertise to the automotive world, having previously served on the national team of Make-A-Wish America, YMCA of the USA, and The Nature Conservancy.

Jennifer has personally raised over $100 million by negotiating win/win strategic alliances with partners, including Disney, General Motors, Ford, Kimberly-Clark, and dozens of others. A marketer at heart, Jennifer launched the ESPN SportsCenter’s “My Wish” series, now in its 14th year, signed Make-A-Wish spokesperson agreements with Jeff Gordon, Jimmie Johnson, Annika Sorenstam and Michael Jordan, and created a Make-A-Wish marketing campaign that was named PRWeek’s Nonprofit Campaign of the Year.

Jennifer lives in Scottsdale, Arizona with her husband, Greg, and two children, Marlee and Cal (ages 19 and 17). She is a graduate of Arizona State University with a degree in political science/ International Asian Studies with a minor in Mandarin Chinese. She loves international travel, has authored two books, and pretends to plays golf.

20 February

Keith Coultrap

US Marketing Manager, Advocacy & Innovation
Castrol
Keith Coultrap is the US Marketing Manager, Advocacy & Innovation for Castrol. His responsibilities include: advocacy program(s) development and implementation for all sales channels, primarily focused on Independent Workshops; leading the Marketing launch of innovation programs & projects; exploring partnership opportunities to enhance the Castrol installer offer(s); and building the Castrol Masterbrand in the installer channels. In addition to his seven years with Castrol, Keith has held positions at Avis-Budget Group, Saab USA/General Motors, and Electronic Data Systems. He has a BSBA in Management from Villanova University and a MBA in Marketing from Auburn University. 

ABOUT CASTROL®:
Castrol is one of the world's leading lubricant brands, with a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for over 100 years. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol, visit https://www.castrol.com/.

20 February

Megan Meyer

2019 NHRA WORLD CHAMPION in Top Alcohol Dragster
Randy Meyer Racing
Megan Meyer grew up around the sport of drag racing watching and working alongside her father and little sister. At just 10 years of age, she was given the opportunity to get behind the wheel of a Junior Dragster and took over the driving duties with no hesitations. Megan had ambitions of reaching the same level of achievement as her father, and began pursuing her dreams of piloting the family owned Top Alcohol Dragster at the age of 20. She obtained her NHRA Top Alcohol Dragster license before competing in two regional events where she had an outstanding debut with a runner-up and semi-final finishes.

Once she graduated college with a degree in Graphic Design Management from Pittsburg State University, Megan went on to compete full-time in the NHRA Top Alcohol Dragster ranks. She finished fourth in the world, only second in the Central region in her debut year in 2016. In her sophomore season, Megan won the Central region championship and placed third in the world, which she would have the same success in 2018. In 2019, Megan became the first female driver of her class to exceed speeds of 285 MPH in the quarter-mile track in only 5.11 seconds, the winningest female in the entire NHRA Lucas Oil Drag Racing Series, and became the first female driver in the Top Alcohol Dragster category to win a world championship.

When she's not behind the wheel of her 4,000-HP machine, Megan is the team manager of the Randy Meyer Racing team, where she coordinates logistics of the crew, communicates with sponsors for hospitality, retail displays, and media promotions, and creates all graphics and designs for the team. She is an expert at social media for promoting races and events and engaging with fans online. She believes it's not about the quantity of followers you have, it's about the quality and building trust with them.

19 February

20 February

Sara Ross

Speaker & Chief Vitality Officer at BrainAMPED
Sara Ross is a Speaker and the Chief Vitality Officer at BrainAMPED, a research and strategy firm dedicated to redefining how we succeed at work and thrive in life by sharing brain-based, vitality-enhancing strategies to create healthier, happier, high performing leaders and workplaces. Sara is a contributor at Thrive Global and her work is earning her a reputation as a fresh and thought-provoking voice in the discussions of leadership, work-life balance, emotional intelligence and organizational health.

Before founding her company, Sara spent a decade with the Institute for Health and Human Potential, formerly serving as their Vice President and Global Head of Leadership Innovation. As head of faculty, Sara led the delivery of leadership programs, assessments and award-winning coaching and accreditation programs aimed at helping leaders grow their emotional intelligence and be their best, even in the most complex and pressure-filled moments.

Sara has worked with Fortune 500 companies such as; UnitedHealth Group, Verizon, Rogers and Allstate; tech companies such as Adobe, WAVE and ATS; financial firms such as Scotiabank, Fidelity, BMO and PwC; pharmaceutical companies such as Sunovion; educational institutes such as Smith College and the University of Toronto, and the leadership team of the NBA's Orlando Magic. Her clients have ranged from surgeons, bankers, lawyers, air traffic controllers and engineers to government agencies, nurses, nonprofits, start-ups and entrepreneurs. This broad perspective and diverse experience help explain why she is often called on to work with some of the most senior, technically sophisticated and skeptical audiences.

Balancing relevance and practicality with a contagious energy, Sara integrates cutting-edge science with real-life stories of success and failures. Her approach is guaranteed to challenge the status quo, provide new insights and inspiration, and most importantly, leave audiences with a blueprint of actionable strategies.

Sara has a Master of Science (MSc.) Graduate Degree. Outside of work, she is a coffee loving, meditation rookie who can't help but slip in the occasional Canadian "eh" at the end of a sentence. Her husband describes her career as professional eavesdropping-people-watching. She argues that she is merely a dedicated street scientist doing her professional duty to better understand why people do what they do, and why they don't do what they know they should!

19 February

Stacey Hanke

Author, Speaker and Executive Mentor
Stacey Hanke is author of the book; Influence Redefined…Be the Leader You Were Meant to Be, Monday to Monday®.She is also co-author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action.

Stacey is founder of Stacey Hanke Inc. She has trained and presented to thousands to rid business leaders of bad body language habits and to choose words wisely in the financial industry to the healthcare industry to government and everyone in between. Her client list is vast from Coca-Cola, FedEx, McDonald’s, Publicis Media, Nationwide, Boeing, US Cellular, Discover, Oracle and Abbvie. Her team works with Directors up to the C-Suite.In addition to her client list, she has been the Emcee for Tedx. She has inspired thousands as a featured guest on media outlets including; The New York Times, Forbes, Entrepreneur, Thrive, SmartMoney magazine, The Economist and Business Week.She is a Certified Speaking Professional—a valuable accreditation earned by less than 10% of speakers worldwide.

20 February

20 February

20 February

Summer Nunn

Chief Marketing Officer
Driven Brands
Summer Nunn is the Chief Marketing Officer (CMO) at Driven Brands and has been with the company for almost five years. Driven Brands is the parent company of North America's leading automotive aftermarket brands representing repair & maintenance, paint & collision, distribution, and quick lube franchise networks. Prior to CMO, Summer was the Senior Vice President of Marketing for Take 5 Oil Change, building out the strategy and organization, and creating a scalable platform for growth. Before joining the Take 5 team, she was the Vice President of Marketing for Meineke, focusing heavily on direct marketing, including digital improvements and Customer Relationship Management (CRM) setup.

Summer graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Business Administration and started her career in investment banking with SunTrust Robinson Humphrey in Atlanta. She then spent her next six years with Red Ventures, a technology company that focused on customer acquisition marketing with an emphasis on Digital Marketing and Sales Operations working on major brands such as DirecTV, AT&T, ADT Security and Vonage. While there, she focused on affiliate marketing, business development for new partnerships and digital marketing – inclusive of website customer experience, organic search and paid search.

She has been married for ten years to her husband, JR, and they have two children, a 7-year-old named Sawyer and a 2-year-old named Charleston.

19 February

Thomas Tucker

Director, State Government Affairs
Auto Care Association
Tom Tucker serves as the Director of State Government Affairs for the Auto Care Association and has extensive experience advocating complex legislative and regulatory issues before federal, state and local governmental agencies over the past 15 years.

Tom has particular expertise in technology issues; privacy, data collection and storage, intellectual property, e-commerce, tax policy, energy conservation, sustainability, community development, crisis management and community engagement.

Tom attended the University of Texas at Austin, majoring in Communications, completed the Nonprofit Management Leadership Program at Georgetown University and the Senior Executives in State and Local Government Program at the John F. Kennedy School of Government, Harvard University.

Tom enjoys golf, swimming, bike riding and family activities with his children.

20 February

The Alliance

Platinum

Castrol

Platinum

CRC Industries, Inc.

Platinum

Icahn Automotive

Platinum

Interstate Batteries

Platinum

Standard Motor Products, Inc.

Platinum

NAPA

Gold

Rick O'Leary Sales and Marketing

Gold

AAA

Silver

AutoZone, Inc.

Silver

JOSCO/NationSales

Silver

Kukui Corporation

Silver

N.A. Williams

Silver

Robert Bosch

Silver

Autoshop Solutions

Bronze

Autotext.me

Bronze

Federal Process - Tub O' Towels

Bronze

Mitchell1

Bronze

npd

Bronze

RepairPal

Bronze

Turtle Wax Inc.

Bronze

VIP Parts, Tires and Service

Bronze

Facebook

Supporters

Snap-on

Supporters

Push 22

Supporters

Cocktails & Connections sponsored by ACPAC

06:30 PM 08:00 PM Trade Restaurant and Bar, Omni Hotel

The Auto Care Association's Political Action Committee (ACPAC) provides our members with an easy, powerful way to get personally involved in the political process.

ACPAC is the only bipartisan fund that seeks to elect and re-elect officials who work to advance, promote and preserve a vibrant auto care industry.

For more information, contact Hailey Ray at hailey.ray@autocare.org.

Exclusive Platinum & Gold Sponsor Networking Dinner (invitation only)

08:00 PM 09:30 PM 5Church Charlotte

Registration Open

09:00 AM 04:00 PM

Volunteer Activity - Classroom Central

10:00 AM 12:00 PM Juniper

Join us is creating school supply kits for local Charlotte area schools with supplies provided by Classroom Central.

Classroom Central equips students in need to effectively learn by collecting and distributing free school supplies to their teachers. We serve teachers and students in nearly 200 schools across six school districts in the Charlotte Region. Supplies are distributed through our Free Store, Mobile Free Store and several other community-supported programs.

https://classroomcentral.org/

First Time Attendee Meet & Greet

11:30 AM 12:00 PM Salon B

Attend this event to meet like-minded professionals and volunteer leaders who will share tips about how first-time attendees can make the most of the conference, including networking tips and an overview of the Conference schedule.

There will also be a raflle! Don't miss it!

Let's Do Lunch

12:00 PM 01:00 PM Cypress

Opening Remarks

01:00 PM 01:15 PM Poplar/Dogwood

Opening Keynote: Tapping Into Your Emotional Intelligence to Succeed in Work and Life

01:15 PM 02:15 PM Poplar/Dogwood

Emotional intelligence is a powerful predictor of performance and a distinguishing competitive advantage, but EQ can be a nebulous trait to teach. Leadership expert, vitality advocate and “street scientist” Sara Ross shares insights from her work on how to redefine professional and personal success. She will share scientific research and personal experiences from her past role as vice president and global head of leadership at international training firm IHHP. Learn how EQ can help you manage intense and stressful environments; increase productivity and profitability; drive innovation and strengthen relationships.

Learner Outcomes:
  1. Describe the three critical behaviors that differentiate best leaders.
  2. Utilize emotional intelligence engineering strategy to respond to difficult situations.
  3. Employ a brain-science approach of connection to diffuse conflict, increase trust and empower others.

Speakers

Defining Leaders: Cindy Frasca

02:15 PM 02:45 PM Poplar/Dogwood

The Defining Leaders sessions spotlight industry leaders who have been recognized for their outstanding leadership and service to the industry. Hear their leadership journeys and walk away with new ideas on growing your own leadership skills. 

Speakers

Women in Auto Care Mentoring Update

02:45 PM 02:55 PM Poplar/Dogwood

Coffee Conversations Networking Break

02:55 PM 03:15 PM Cypress

Rapid Fire Session: Industry Update

03:15 PM 03:45 PM Poplar/Dogwood

Join us for a fast-paced session on current trends in the industry. It's your one-stop-shop for what you need to know in 2020! Topics will include: 

  • "5 Trends in 5 Minutes" - Key Trends Impacting the North American Automotive Aftermarket: This presentation is designed to highlight major trends in the vehicle market that are affecting the North American automotive aftermarket. From the ever changing new vehicle market to the aging of the fleet, the automotive aftermarket continues to evolve. These new vehicle trends are impacting aftermarket repair opportunities faster than ever before. Do you have the information needed to help be prepared to grow your business? This is a presentation you don't want to miss!

  • Automotive Industry Trends for 2020 & Beyond: From a shift in consumer priorities due to the complex media landscape and the abundance of options for consumption to the need for every customer service interaction to double as a 'VIP experience,' this rapid-fire session will provide a snapshot of the must-know trends facing the automotive industry this year and beyond.

Speakers

Defining Leaders: Jamie Carlson

03:45 PM 04:15 PM Poplar/Dogwood

The Defining Leaders sessions spotlight industry leaders who have been recognized for their outstanding leadership and service to the industry. Hear their leadership journeys and walk away with new ideas on growing your own leadership skills.

Speakers

Leading Through Serving Your Community

04:15 PM 04:30 PM Poplar/Dogwood

Speakers

Performance Driven

04:30 PM 05:00 PM Poplar/Dogwood

Speakers

Roaring 20s Casino Night Fundraising Dinner

06:00 PM 08:00 PM Cypress

Don your best Roaring 20's attire and join Women in Auto Care as we host Party with a Purpose during our annual Leadership Event. The goal of this event is to raise money for our Scholarship Program, and have FUN doing it!
This year, we are having a Roaring 20s Casino Royale. Join us for casino games, loads of fun, networking, and prizes!

Registration Open

07:00 AM 03:00 PM

Fuel your Mind: Morning Kickstarter

07:00 AM 07:45 AM Charlotte Athletic Club

Jump start your morning with Core Fusion! A high energy mix of Yoga, Pilates & core work. Workouts will vary, using different pieces of equipment and body-weight exercises to maximize your workout all while working on core stability and movement patterns.

*Limited spots available*

Breakfast

08:00 AM 09:30 AM Cypress

Castrol Virtual Reality Demo

08:00 AM 04:00 PM PDR

Experience a virtual oil change at the Castrol exhibit!

Coffee With a Mentor

08:30 AM 09:30 AM Cypress



Mentoring can have many benefits for both mentors and mentees. Yet getting started can be a challenge. Women in Auto Care is here to help!

Start your morning off with a fresh cup of coffee while you make new connections with industry peers and develop relationships that will help deepen and grow your role in the auto care industry.

Join us for this unique opportunity to expand your network and drive your career! If you are interested in participating, please fill out this form. 

Breakout Sessions Round I: Building a Personal Brand You’re Proud of Through Your Communication

09:30 AM 10:30 AM Dogwood

How you show up and how you stayed show up for all interactions determines how people perceive you every day of the week.Is your personal brand consistent or are people guessing who’s they will interact with?

This interactive session will give you the how to’s for building a personal brand and teaching your teams how to do the same through your verbal and non-verbal communication.

Learning Outcomes
  • See yourself as others see you. Are you as good-or bad as you think you are when you communicate with influence?
  • How to’s for building a personal consistent brand Monday to Monday®.
  • Communicate with brevity; build trust to be heard.
  • How to’s for holding yourself accountable by applying the skills we discuss. 

Speakers

Breakout Sessions Round I: Using Technology to Enhance Your Business

09:30 AM 10:30 AM Poplar

This breakout session will feature rapid style presentations on ways to use technology to enhance your business. Topics to be covered will include: 

  • Driven by Social: Megan Meyer, the 2019 NHRA World and Central Region Champion, is the primary driver for her family-owned team, Randy Meyer Racing. Other than driving, Megan’s role on the team includes managing logistics for the crew, hospitality for the sponsors, and social media for the fans. Megan utilizes her degree in Graphic Design Management to successfully build platforms with over 20,000 followers who are actively engaged. In this presentation, Megan will talk about how she strategically plans social media posts for her brand and the Randy Meyer Racing Team to maximize engagement and sales- on and off the track.

  • Embracing VR to Bond with the Future Customer: This presentation will provide a real-world case-study on marketing and the future of VR. Attendees will get a glimpse into how Castrol has marketed their products and brands to consumers and customers (installers) for over 100 years and how they plan to deploy Virtual Reality (VR) tactics to effectively engage with today’s technicians and tomorrows shop owners.

  • Tips and Tricks to Maximize Email Marketing: Email marketing has come a very long way in just the past few years, from targeting audiences, automating processes and measuring success. It is an extremely affordable and effective tool that is often under utilized in businesses of all sizes. This presentation will walk through the benefits of using email to market specific messages to a targeted audience and then measuring those results.

Speakers

Coffee Conversations Networking Break

10:30 AM 11:00 AM Cypress

Breakout Sessions Round II: Building a Personal Brand You’re Proud of Through Your Communication

11:00 AM 12:00 PM Dogwood

How you show up and how you stayed show up for all interactions determines how people perceive you every day of the week.Is your personal brand consistent or are people guessing who’s they will interact with?

This interactive session will give you the how to’s for building a personal brand and teaching your teams how to do the same through your verbal and non-verbal communication.

Learning Outcomes
  • See yourself as others see you. Are you as good-or bad as you think you are when you communicate with influence?
  • How to’s for building a personal consistent brand Monday to Monday®.
  • Communicate with brevity; build trust to be heard.
  • How to’s for holding yourself accountable by applying the skills we discuss. 

Speakers

Breakout Sessions Round II: The New Science of Decision Making

11:00 AM 12:00 PM Poplar

The ability to think critically, exercise good judgment and make decisions in the face of uncertainty is a leadership imperative. Throughout a typical workday, a leader will make a myriad of judgments and decisions from the routinized and transactional to the complex and multifaceted. The ability to quickly analyze and interpret the copious, often conflicting, and varied sources of information is a skill that differentiates highly successful leaders. During this talk and discussion, participants will explore fundamental decision-making approaches and the most common types of cognitive biases that pervade and often constrain these decisions. Presented by Jennifer Ames Stuart, PhD, Associate Dean of Graduate and Executive Programs and Clinical Professor of Marketing at the Belk College of Business at UNC Charlotte.

Speakers

Let's Do Lunch

12:00 PM 01:00 PM Cypress

Defining Leaders: Jennifer Maher

01:00 PM 01:30 PM Poplar/Dogwood

The Defining Leaders sessions spotlight industry leaders who have been recognized for their outstanding leadership and service to the industry. Hear their leadership journeys and walk away with new ideas on growing your leadership skills.

Speakers

Keynote: Influence Redefined

01:30 PM 02:30 PM Poplar/Dogwood

Be the Leader You Were Meant to Be, Monday to Monday®

We all want to enhance our influence…but what if we are sabotaging our influence without even knowing it? You may not be as influential as you think you are! Most of us believe if we know our topic or if we feel good we must be good. Influence Redefined will give you the opportunity to take a closer look at what’s really going rather than what you believe to be true.

How you communicate verbally and non-verbally determines whether or not others see you as credible, knowledgeable and trustworthy. Without doing this effectively, you inhibit your potential to reach a goal of: influencing, increasing profits and building a reputation you’re proud of Monday to Monday®.

Learning Outcomes
  • A proven, step-by-step method for creating influence that moves people to action long after an interaction is over.
  • How to’s for communicating with confidence and credibility.
  • How to’s for holding yourself accountable by applying the skills we discuss.

Speakers

Coffee Conversations Networking Break

02:30 PM 03:00 PM Cypress

Industry Briefing: Legislative Challenges Facing the Aftermarket

03:00 PM 03:45 PM Poplar/Dogwood

The rules and regulations enacted by state government have a big impact on your business, yet they so often fly under the radar. We can’t let this be the case. Our industry is undergoing substantial transformation and our work at the federal and state level to address initiatives that could revolutionize the industry or disrupt your business is imperative. In this briefing on Legislative Challenges Facing the Aftermarket, Tom Tucker, Auto Care Association’s Director of State Government Affairs will share:

  • The latest facts and mega trends shaping the industry, including telematics and autonomous vehicles;
  • New opportunities and the strategic shifts needed to minimize threats;
  • The risks and opportunities of legislative and regulatory initiatives; and
  • Your role in shaping the future of the industry and why your participation is critical. 

Speakers

Women in Auto Care Roundtable Discussions

03:45 PM 04:45 PM Poplar/Dogwood

The annual Women in Auto Care Leadership Conference is a time to come together for personal and professional development, learn more about our industry and develop new relationships through networking. In this spirit, the Roundtable Session will facilitate small group discussions on new ideas, strategies and best practices to further engage the community and advance the industry. 

Closing Remarks

04:45 PM 05:00 PM Poplar/Dogwood

Mix & Mingle Closing Reception

05:00 PM 06:00 PM